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1
77
Tips
to
Help
You
Build
Your
List
Disclaimer
This
e-‐book
has
been
written
to
provide
information
about
Internet
marketing.
Every
effort
has
been
made
to
make
this
ebook
as
complete
and
accurate
as
possible.
However,
there
may
be
mistakes
in
typography
or
content.
Also,
this
e-‐book
provides
information
on
Internet
marketing
only
up
to
the
publishing
date.
Therefore,
this
ebook
should
be
used
as
a
guide
-‐
not
as
the
ultimate
source
of
Internet
Marketing
information.
The
purpose
of
this
ebook
is
to
educate.
The
author
and
the
publisher
does
not
warrant
that
the
information
contained
in
this
e-‐book
is
fully
complete
and
shall
not
be
responsible
for
any
errors
or
omissions.
The
author
and
publisher
shall
have
neither
liability
nor
responsibility
to
any
person
or
entity
with
respect
to
any
loss
or
damage
caused
or
alleged
to
be
caused
directly
or
indirectly
by
this
e-‐book.
2
77
Tips
to
Help
You
Build
Your
List
How
To
Build
Your
List
For
Big
Profits
Everyone,
or
at
least
every
one
among
us,
knows
just
how
important
it
is
to
build
a
list
of
e-‐mail
addresses
for
a
good
Internet
marketing.
Now,
many
budding
Internet
marketers
today
make
the
wasteful
mistake
of
overlooking
their
single
most
powerful
tool
–
the
list
of
e-‐mail
addresses
they
have
compiled.
Think
about
it.
You
already
have
the
e-‐mail
addresses
of
the
people
who
may
be
interested
in
what
you
have
to
offer.
So
why
not
sell
them
related
stuff
via
those
e-‐mail
addresses?
They
gave
you
the
consent
to
use
them
for
communication,
after
all.
Of
course,
you
should
know
your
limitations
too,
but
that’s
another
discussion
altogether.
Of
course,
you
don’t
just
come
up
with
a
list
of
e-‐mail
addresses.
It
takes
time
and
the
consent
of
the
people.
That
is
where
this
book
comes
in.
You
are
holding,
in
a
manner
of
speaking,
the
guidebook
to
a
better
Internet
marketing
business.
This
will
help
you
build
your
list
via
various
techniques,
detailed
across
77
tips.
Well
then,
now
we
can
get
started.
A
lot
of
these
techniques
are
what
you
might
think
of
as
different
tools
in
the
Internet
marketing
toolbox,
but
remember
that
the
tool
is
much
more
effective
if
used
in
a
certain
manner.
Without
further
ado,
let’s
kick
off
with
tip
number
1.
3
77
Tips
to
Help
You
Build
Your
List
Tip
Number
1:
Blogging
is
king.
More
precisely,
regular
blog
posting
is
king.
Starting
a
blog
of
your
own
can
be
easy
or
difficult,
depending
on
how
you
go
about
it.
The
hard
way
would
be
to
start
one
from
scratch
using
good
old
web
page
coding
–
which
is
more
trouble
than
it
is
worth
really.
The
easy
way
is
to
use
some
sort
of
automation
in
the
set-‐up.
WordPress
is
one
such
tool
of
choice.
It
works
on
plug-‐ins
and
templates,
so
you
can
create
a
customized
look
without
the
problems
that
go
with
all
the
coding
that
you
would
need
otherwise.
If
you
can
post
a
blog
entry
once
a
day,
then
you
are
doing
well
enough.
That
means
that
you
will
be
generating
leads
and
adding
to
your
list
every
day.
Tip
Number
2:
Stay
relevant.
Whether
you
are
posting
blog
entries
or
sending
e-‐mails
to
the
addresses
on
your
list,
you
need
to
stay
on
topic
–
that
is,
maintain
focus
on
the
very
thing
that
got
people
interested
in
you
in
the
first
place.
When
you
stray
too
far
from
the
topic
of
interest,
people
will
start
skipping
over
what
you
send
them.
Later
on,
they
will
start
marking
your
messages
as
4
77
Tips
to
Help
You
Build
Your
List
spam,
and
you
can
kiss
their
patronage
goodbye.
It’s
okay
to
make
a
few
side
mentions,
but
overall
you
need
to
stay
on
track.
If
you
do
mention
something
on
the
side,
make
sure
that
it
is
easily
skippable
without
destroying
the
essence
of
the
whole.
Using
proper
paragraphing
can
achieve
this
effect.
Additionally,
inserting
these
extra
bits
in
footer
sections
can
work
too.
Tip
Number
3:
Make
a
proper
squeeze
page.
A
squeeze
page
is
a
simple
straightforward
web
page
built
with
the
intention
of
getting
the
visitors
to
give
you
their
e-‐mail
addresses
(an
action
known
as
“opt-‐in”).
Remember
that
the
squeeze
page
is
not
a
page
for
selling
your
products.
What
a
squeeze
page
does
is
“squeezing”
the
e-‐mail
addresses,
and
not
money,
out
of
visitors.
Therefore,
you
can
save
the
actual
links
to
sales
and
purchases
for
later.
All
you
need
to
put
into
a
squeeze
page
is
the
premise
of
your
service,
and
a
little
bit
of
pre-‐selling.
Think
of
it
as
posting
the
headlines
and
first
few
lines
of
the
newspaper.
Tip
Number
4:
Skip
the
video
on
squeeze
pages,
or
people
will
skip
over
you.
5
77
Tips
to
Help
You
Build
Your
List
Why
is
this
so,
you
ask?
Isn’t
video
a
good
way
of
generating
leads
and
convincing
visitors?
Well,
yes,
but
think
about
where
you
put
it!
The
fact
is
that
most
people
who
visit
your
squeeze
page
and
opt-‐in
are
the
impulsive
type.
That
also
means
that
they
are
not
exactly
patient.
Even
with
high-‐speed
broadband
that
is
available
nowadays,
people
still
do
not
like
waiting
for
anything
to
load
if
they
are
not
sure
they
want
it.
By
keeping
your
squeeze
pages
free
of
videos,
you
will
allow
it
to
load
quickly
and
cleanly.
Your
visitors
can
get
to
read
the
salient
points
right
away,
and
they
will
opt
in
while
their
attentions
are
aflame.
Tip
Number
5:
No
heavyweight
effects
on
your
squeeze
page
In
addition
to
keeping
videos
away
from
your
squeeze
page,
you
should
also
avoid
media
that
consume
high
bandwidths.
Sounds
and
music
are
definitely
out,
since
they
will
hold
up
the
loading
process.
Make
sure
to
trim
and
compress
images
that
you
use
on
your
page.
Don’t
bother
with
flashy
Flash
effects.
In
any
case,
smarter
users
do
block
media
from
untrusted
sources,
so
your
special
effects
are
simply
left
out.
As
such,
you
should
just
stick
to
text
and
graphics,
so
you
do
not
lose
any
impact.
6
77
Tips
to
Help
You
Build
Your
List
Tip
Number
6:
Use
video
in
your
posts!
YouTube
has
made
publishing
videos
of
yourself
a
breeze,
and
it
is
free.
This
means
you
can
get
a
stronger
connection
with
your
audience
without
paying
an
additional
cent!
Adding
videos
to
blog
posts
makes
them
more
capable
of
making
an
impact,
especially
if
you
have
some
good
looks.
Some
people
prefer
to
read,
others
like
to
watch
and
listen.
By
including
a
video
in
your
well-‐written
blog
posts,
you
can
generate
leads
from
several
types
of
people.
Make
sure
to
make
yourself
presentable
before
going
on-‐cam.
Tip
Number
7:
Video
responses
are
cool
Another
application
of
videos
in
marketing
blogs
is
as
a
means
of
responding
to
the
most
important
questions.
It
makes
your
followers
think
that
you
really
do
care
about
what
they
think
and
ask
–
and
you
do,
considering
the
effort
you
took
to
post
videos
for
them.
Picking
out
the
questions
that
matter
most
is
the
tricky
part.
It
is
unlikely
that
you
will
be
able
to
answer
all
the
questions
when
your
following
grows
beyond
a
certain
point.
Additionally,
you
should
discuss
only
questions
related
to
the
main
topic,
and
relegate
questions
regarding
problems
about
site
features
(like
glitches)
to
text
responses.
7
77
Tips
to
Help
You
Build
Your
List
Another
way
that
this
could
work
in
your
favor
is
that
your
responses
generate
traffic
and
boost
your
popularity.
Then,
people
who
aren’t
following
you
will
check
out
the
videos,
and
if
they
like
what
they
see,
they’ll
check
out
your
other
videos,
and
it
snowballs
from
there.
Tip
Number
8:
RSS
is
your
BFF
RSS
is
usually
expanded
as
“Really
Simple
Syndication”
and
it
really
is
simple.
The
idea
of
using
RSS
is
that
it
can
publish
your
media
to
any
RSS
reader
“tuned
in”
to
your
feed.
That
means
that
when
you
post
something,
whether
it
is
a
text
blog
entry,
a
video,
or
an
audio
podcast,
then
those
who
chose
to
receive
RSS
data
from
you
will
get
an
update
on
their
RSS
readers.
It’s
like
they
get
a
personal
notification
every
time
you
put
something
up
online.
Tip
Number
9:
You
can
substitute
audio
for
video
Speaking
of
podcasts,
audio
is
a
viable
substitute.
If
you
are
not
quite
confident
about
your
looks,
or
want
to
keep
your
online
footprint
as
small
as
you
can,
then
going
with
audio
instead
of
video
may
be
the
solution.
It
helps
to
have
a
good
voice,
but
the
most
important
advantage
of
audio
over
video
is
that
it
consumes
less
space
and
can
therefore
be
downloaded
more
quickly.
There
are
some
things
that
you
can’t
do
with
audio,
but
it
does
have
many
of
the
communication
capabilities
of
video.
8
77
Tips
to
Help
You
Build
Your
List
Tip
Number
10:
SEO
is
FTW
SEO
stands
for
“Search
Engine
Optimization”,
a
set
of
ideas
and
procedures
meant
to
shape
search
engine
traffic
to
your
benefit
as
an
Internet
marketer.
In
theory,
you
will
fix
your
webpages
in
such
a
way
that
search
engines
(like
Google
and
Yahoo!)
will
favor
your
site
and
feature
it
higher
among
results
for
relevant
searches.
In
practice
though,
SEO
is
pretty
complex,
and
will
have
to
be
discussed
elsewhere.
It
is
also
constantly
changing,
so
keeping
up
is
pretty
tough,
but
the
payoff
is
well
worth
the
trouble.
Tip
Number
11:
Stay
human,
get
human
attention
Inasmuch
as
you
are
running
or
starting
up
an
Internet
marketing
business,
you
need
to
remember
that
people
are
not
leads;
they
are
people.
If
you
do
not
approach
them
with
the
intention
of
helping
them,
they
will
not
be
likely
to
bother
noticing
you.
Remember
that
you
are
dealing
with
human
beings.
Be
fair,
be
helpful,
and
be
human.
It
will
be
that
much
better
for
you
and
for
everyone
in
the
end.
Helping
does
not
mean
that
it
has
to
be
free,
but
the
fact
remains
that
you
are
offering
something
that
can
make
life
easier
for
your
audience.
9
77
Tips
to
Help
You
Build
Your
List
Tip
Number
12:
Freebies,
freebies!
Everybody
loves
free
stuff,
as
long
as
you’re
not
pushy
about
it
–
then
it
becomes
suspicious.
Whatever
type
of
business
you
have,
it
pays
to
give
some
stuff
or
services
away.
Whether
it
is
a
regular
freebie
or
a
periodic
blowout,
there
must
be
something
you
can
give
away
to
people.
Many
marketers
give
away
free
stuff
when
people
sign
up.
At
times,
there
are
also
free
items
or
samples
with
no
obligation
to
register.
Tempting
visitors
by
giving
them
a
taste
is
as
old
a
marketing
strategy
as
marketing
itself.
If
the
visitors
are
suitably
impressed,
then
you
can
be
quite
sure
that
they
will
opt
into
your
list.
Tip
Number
13:
Tag
team!
One
way
to
get
a
leg
up
in
Internet
marketing
is
to
give
a
hand
to
other
marketers.
It
makes
sense,
as
long
as
you
both
keep
your
respective
ends
of
the
bargain.
There
are
many
ways
to
apply
this
cooperative
principle,
and
we
will
discuss
them
across
several
tips.
The
first
would
be
to
feature
links
to
each
other’s
webpages
under
a
“related
info”
or
similar
section
on
your
homepage.
If
you
do
not
deal
in
the
same
type
of
product
or
service,
then
the
section
can
be
labeled
something
like
“Friends”,
“Partners”,
or
“Other
Cool
Stuff”.
10
77
Tips
to
Help
You
Build
Your
List
Tip
Number
14:
Tag
team
tactic:
follow-up!
This
is
an
interesting
tactic
when
it
comes
to
making
sales.
For
example,
you
finish
a
transaction
with
a
customer.
At
the
receipt
page,
you
insert
an
offer
for
a
friendly
competitors’
product
or
service.
If
you
do
make
a
sale,
you
can
get
a
commission
from
your
competitor,
and
he
can
do
the
same
for
you.
It
generates
leads
both
ways!
The
best
part
is
that
you
do
not
even
have
to
be
offering
the
same
type
of
goods
or
services!
Tip
Number
15:
Tag
team
tactic:
big
blowout!
Small
giveaways
do
create
buzz,
but
not
as
much
as
big
blowouts,
right?
Well,
you
can
team
up
with
other
Internet
marketers
to
organize
some
sort
of
event
with
free
giveaways,
whether
online
or
in
meatspace
(the
“real”
world).
It
creates
buzz
for
all
of
your
marketing
businesses,
plus
it
has
a
bigger
profile
and
presence.
This
produces
leads
in
many
ways,
and
also
helps
you
make
friends
and
partners.
Tip
Number
16:
Tag
team
tactic:
sponsor!
Sponsoring
local
bands,
sports
teams,
or
other
such
public
entities
is
a
great
way
of
boosting
your
presence,
but
it
can
be
a
bit
tough
to
come
up
with
some
reasonable
amount.
Teaming
up
with
other
interested
Internet
marketers
can
11
77
Tips
to
Help
You
Build
Your
List
make
it
easier
for
all
of
you
to
get
the
word
out
without
paying
through
the
nose.
Tip
Number
17:
Facebook,
MySpace,
and
other
page-based
social
networks
work
These
social
networking
services
are
great
because
you
can
do
a
lot
of
different
things
on
them.
Still,
if
the
point
is
to
build
up
your
list,
you
have
to
remember
to
make
it
interesting,
especially
towards
the
target
audience.
Don’t
just
add
people
willy-‐nilly.
Pick
out
the
ones
with
interests
related
to
what
you
have
to
offer,
and
build
a
network
on
the
people
who
are
interested.
It
is
much
more
efficient
and
synergistic
in
some
ways.
Tip
Number
18:
Microblogging
services
like
Twitter,
Plurk,
et
cetera
The
micro
format
is
actually
pretty
useful.
In
fact,
if
you
sue
it
right,
you
can
use
this
to
get
some
real-‐time
leverage
for
your
business.
You
can
use
the
framework
to
drive
people
to
your
squeeze
page,
or
use
it
to
make
announcements
of
new
blog
posts.
Of
course,
at
its
core
you
can
use
it
to
meet
new
people
who
are
interested
in
the
goods
or
services
that
you
can
offer.
12
77
Tips
to
Help
You
Build
Your
List
Tip
Number
19:
Article
marketing
articulates
your
page
and
the
casual
readers
Writing
articles
and
submitting
them
to
various
sites
across
the
Web
can
make
a
big
positive
impact
on
your
business.
In
fact,
you
can
use
these
articles
to
entice
people
who
may
have
had
only
a
passing
interest
in
what
you
have
to
offer.
Of
course,
it
is
important
to
have
decent
writing
skills.
It
is
not
just
about
spelling
and
grammar.
You
also
have
to
have
a
way
with
words
that
either
overrides
reason
or
steers
it
towards
your
direction.
In
other
words,
your
charisma
in
writing
is
an
essential
element
for
this
tactic.
Tip
Number
20:
Forums
can
enclose,
stimulate,
and
multiply
your
followers
Internet
forums
are
great
because
people
can
converse
(not
in
real-‐time)
by
means
of
posted
messages.
That
means
other
people
can
read
what’s
been
going
on
and
make
their
own
comments.
You
can
join
forums
and
dive
into
related
threads
or
start
new
topics.
Better
yet,
you
can
start
up
your
own
forum!
It
doesn’t
take
much
–
just
a
Web
host
and
an
automated
forum
website
builder.
13
77
Tips
to
Help
You
Build
Your
List
Forums
are
not
just
for
discussing
matters
with
members.
They
also
make
great
places
to
meet
people,
and
more
importantly,
meet
people
who
are
already
interested
in
the
raison
d’etre
of
the
forum.
Tip
Number
21:
Joint
ventures
in
lead
generation?
You
bet!
Joining
forces
may
be
quite
common
in
Internet
marketing
activities,
but
it
is
not
so
in
lead
generation.
This
is
a
shame,
since
it
can
work
very
well
for
lead
generation!
For
example,
you
have
a
list
of
people
that
you
e-‐mail
regularly
and
they
have
not
bought
anything
from
you.
Why
not
try
selling
them
another
marketer’s
products
or
services?
You
can
generate
leads
for
your
ally
and
they
can
do
the
same
for
you.
It
can
generate
traffic
both
ways,
which
makes
it
all
good
in
the
end.
Tip
Number
22:
Ning.com
is
a
major
social
networking
system
Though
it
may
not
have
as
large
a
following
as
the
near-‐legendary
Facebook,
Ning
is
great
because
it
provides
the
framework
to
start
up
social
networking
pages
on
any
topic
of
interest.
14
77
Tips
to
Help
You
Build
Your
List
The
idea
is
to
set
up
the
network
and
the
premise,
and
watch
as
people
join
and
get
each
other
fired
up
by
talking
about
the
topic
of
interest.
You’re
likely
to
get
a
group
of
like-‐minded
people
with
this
tactic.
Tip
Number
23:
Traffic
Geyser
builds
up
your
steam
Traffic
Geyser
is
a
piece
of
software
that
links
in
with
the
video
component
of
your
enterprise.
After
recording
a
video,
you
need
to
upload
it
into
a
video
hosting
service
like
YouTube,
otherwise
it
just
sits
on
your
hard
drive
doing
nothing.
Uploading
to
one
or
two
such
sites
is
easy
enough.
What
about
if
you
have
a
half-‐dozen
or
more
video
sites
to
upload
to?
That’s
where
Traffic
Geyser
comes
in.
It
can
upload
your
video
to
various
video
hosting
websites
across
the
Web
automatically.
That
means
spending
less
time
waiting
for
uploads
to
finish
so
you
can
upload
the
next
one.
Moreover,
it
also
works
with
non-‐video
content,
such
as
articles,
blog
posts,
and
more.
Tip
Number
24:
Pay-per-click
advertising
means
better
opt-in
conversion
PPC
or
pay-‐per-‐click
advertising
gets
your
ad
out
across
the
Web,
which
are
displayed
on
appropriate
Web
pages.
An
interesting
PPC
ad
can
get
people
to
click
it
and
get
redirected
to
your
squeeze
page,
opt-‐in
page,
or
any
other
page
that
you
link
it
to.
15
77
Tips
to
Help
You
Build
Your
List
The
best
part
is
that
people
will
only
click
on
your
ad
if
they
see
something
that
interests
them.
By
reaching
your
chosen
page
via
these
ads,
they
basically
qualify
themselves
as
persons
interested
in
the
item
on
offer.
Tip
Number
25:
BuddyPress!
You
might
not
heard
of
this
little
WordPress
plug-‐in
before,
but
it
is
incredibly
powerful.
It
actually
helps
you
set
up
a
social
network
on
your
own
Webpage
running
on
WordPress!
Just
add
the
plug-‐in
to
your
local
instance
of
WordPress,
and
with
a
few
clicks
and
tweaks
you
have
yourself
a
functional
social
networking
system!
Tip
Number
26:
SocialGO
It
is
another
social
networking
system,
and
is
a
direct
competitor
of
Ning.
This
is
also
a
good
choice
for
setting
up
social
networks
under
your
thumb,
so
check
it
out
and
think
about
how
you
can
use
it
to
your
own
benefit.
Tip
Number
27:
Press
releases
aren’t
just
for
big
companies
or
for
celebrities
16
77
Tips
to
Help
You
Build
Your
List
In
fact,
you,
the
Internet
marketer,
can
make
great
use
of
it.
Whenever
you
are
putting
out
a
new
product
or
service,
or
announcing
some
modification
to
pricing
or
limited-‐time
offers,
a
press
release
can
get
you
heard
and
noticed.
There
are
several
ways
to
achieve
this,
and
they
generate
a
whole
lot
of
back
links
to
your
page.
One
way
it
to
convert
an
article
into
a
press
release,
stick
in
your
squeeze
page
URL,
and
publish.
Tip
Number
28:
Tell
a
Friend!
Tell
a
friend
–
or
get
your
visitors
to
tell
their
friends!
You
can
get
your
visitors
to
tell
their
friends
and
share
what
you
have
to
offer
by
adding
a
tell-‐a-‐friend
form
in
various
strategic
locations
on
your
pages.
Say
right
after
confirming
opt-‐in
or
purchases,
or
always
close
at
hand
on
the
sidebar.
Of
course,
if
you
insert
it
so
that
it
appears
automatically,
make
sure
that
your
visitors
are
allowed
to
skip
it.
No
one
likes
being
forced
to
do
anything,
after
all.
Tip
Number
29:
Sell
on
eBay.
Even
if
what
you
are
offering
is
really
cheap
or
even
free,
eBay
makes
a
great
launching
point
for
sales
and
giveaways.
It
has
all
the
essential
framework
17
77
Tips
to
Help
You
Build
Your
List
components
in
place,
so
all
you
have
to
do
is
register
and
put
your
item
up
“for
sale”.
Whether
it
is
a
digital
product
or
a
material
object,
you
can
sell
it
here.
Tip
Number
30:
Amazon.com
works
just
like
eBay,
but
with
a
focus
towards
books
–
digital
or
material
It
can
be
a
digital
book,
a
white
paper,
or
even
an
audio
book.
In
addition
to
that,
you
can
produce
material
in
Kindle-‐compatible
formats.
Since
the
Kindle
is
getting
good
buzz
and
represents
a
rising
trend,
you
can
make
a
killing
with
this
method.
Tip
Number
31:
“Customer
squeeze”
In
essence
this
is
a
combination
of
selling
a
product
and
getting
the
customer
to
opt-‐in,
all
in
one
go.
The
act
of
purchasing
becomes
the
act
of
opting
in
too!
Just
make
sure
that
you
explicitly
state
what
the
process
involves,
since
not
everyone
will
be
pleased
by
the
automatic
pt-‐in.
Tip
Number
32:
E-zine
advertising
is
easy
advertising
E-‐zines
are
regular
digital
magazine
publications,
and
they
make
for
good
places
to
put
your
ads.
Of
course,
the
target
audience
of
the
magazine
should
dovetail
reasonably
with
your
target
demographic,
otherwise
it
is
just
a
waste
of
time
and
money.
18
77
Tips
to
Help
You
Build
Your
List
One
good
thing
about
this
is
that
if
you
can
find
an
e-‐zine
that
works
well
with
your
offered
goods
or
services,
people
who
subscribe
to
the
e-‐zine
will
have
qualified
themselves
as
people
who
are
interested
in
what
you
have.
Tip
Number
33:
Digital
classified
ads
Similar
in
concept
to
e-‐zine
advertising,
the
idea
is
to
post
your
ad
and
have
someone
publish
it
for
you.
The
primary
downside
is
that
your
ad
can
“get
lost”
amongst
the
many
types
of
ads,
some
of
which
will
be
competing
directly
with
yours.
Still,
digital
classified
ads
are
reasonably
cheap
and
pretty
easy.
Just
search
for
“digital
classified
ads”
and
your
favorite
search
engine
will
pull
up
at
least
a
couple
of
services
for
you.
Tip
Number
34:
Printed
classified
ads.
A
good
old
standby,
printed
ads
in
newspapers
and
the
like
may
seem
old-‐
fashioned,
but
it
does
work
well
enough.
It
all
depends
on
your
target
audience.
Tip
Number
35:
Banner
ads
Banner
ads
are
great
because
they
can
get
your
ads
on
a
variety
of
websites
and
webpages
which
bear
some
relation
to
your
field
of
interest.
Different
19
77
Tips
to
Help
You
Build
Your
List
advertisers
feature
different
prices
and
scopes,
so
it
pays
to
do
some
of
your
own
research
and
fine-‐tune
your
choice
for
banner
advertising.
Tip
Number
36:
Advertising
on
foot!
If
you
think
posting
ads
in
the
newspaper
is
old-‐fashioned,
then
this
one
is
even
more
old-‐fashioned.
In
fact,
it’s
so
old-‐fashioned,
it’s
now
novel
again,
just
like
how
“retro”
seems
to
become
fashionable
every
few
decades.
The
idea
here
is
to
post
print
ads
in
various
locations,
such
as
public
bulletin
boards
and
the
like.
Some
coffee
shops
and
similar
establishments
have
something
like
a
public
bulletin
board,
so
they
could
be
good
places
to
start.
Remember
to
post
your
ads
only
where
you
are
allowed!
There’s
little
point
in
posting
if
they’ll
only
get
torn
down
in
short
order.
Of
course,
you
should
talk
to
people
too.
If
you
notice
someone
reading
your
ads,
walk
up
to
them
with
a
simple
smile,
introduce
yourself
and
ask
whether
or
not
the
ad
interests
them.
Remember
to
approach
them
with
confidence
and
intent,
but
not
to
the
point
of
being
pushy.
Tip
Number
37:
Business
cards
Since
you
will
be
talking
with
people
personally,
business
cards
are
in
order.
It
makes
introducing
yourself
easier,
and
can
transmit
contact
information
20
77
Tips
to
Help
You
Build
Your
List
without
effort.
It
also
makes
you
look
more
professional
and
may
impress
ordinary
people.
Additionally,
it
can
remind
people
of
you
every
time
they
see
it.
Good
business
card
design
is
a
different
matter,
of
course,
and
will
not
be
discussed
here.
Tip
Number
38:
Word
of
mouth
advertising
The
oldest
form
of
advertising
there
is,
it
is
almost
as
old
as
language
itself.
The
best
strength
that
this
style
of
advertising
has
is
the
strength
of
recommendation
as
a
result
of
personal
relationships.
Think
about
it:
would
you
believe
a
friend
or
a
stranger
when
it
comes
to
recommendations
for
a
good
restaurant?
How
about
when
it
comes
to
what
garage
does
good
body
work?
People
are
inherently
social,
and
will
put
more
weight
on
the
judgment
of
people
they
know
than
otherwise.
Of
course,
the
best
way
to
stir
up
a
buzz
with
word-‐of-‐mouth
advertising
is
to
provide
good
service
or
products.
It
will
come
naturally
and
truthfully,
which
works
out
for
the
best
for
all
of
us.
Tip
Number
39:
Exit
pop-ups
are
pop-ups
that
appear
as
visitors
leave
a
website
or
Web
page
21
77
Tips
to
Help
You
Build
Your
List
In
this
context,
the
idea
is
to
generate
leads
for
some
other
venture.
You
can
insert
these
exit
pop-‐ups
on
your
own
page’s
or
someone
else’s
pages,
as
long
as
you
have
their
permission.
You
can
then
direct
the
exiting
visitor
to
your
target
website.
Tip
Number
40:
Radio
ads
can
work
for
business
ventures
with
a
local
scope
It
does
not
take
a
whole
lot
to
advertise
on
local
radio,
so
drop
by
your
local
radio
station
and
ask
them
about
it.
Tip
Number
41:
Online
radio
advertising
is
a
step
up
from
the
old
radio
advertising
Online
radio
has
a
wider
reach,
which
makes
it
more
useful
for
enterprises
whose
scopes
cover
more
than
just
their
immediate
locale.
The
online
radio
format
itself
is
not
super-‐popular
yet,
but
it
is
indeed
a
rising
trend.
Tip
Number
42:
Book
inserts
Amazon
and
some
other
vendors
offer
this
service.
Book
inserts
are
small
ads
(leaflets
and
the
like)
included
with
books
that
are
shipped
out
to
buyers.
This
22
77
Tips
to
Help
You
Build
Your
List
is
great
especially
if
the
book
that
was
ordered
bears
some
connection
to
your
topic
of
interest.
You
can
get
the
impulsive
buyer’s
notice
this
way.
Tip
Number
43:
Cost
Per
Action
advertising
In
Cost
Per
Action
advertising,
you
(as
a
marketer)
pay
the
advertising
entity
a
given
amount
for
a
set
action
performed
by
customers.
This
action
usually
involves
a
purchase
of
some
sort.
The
action
in
question
is
not
limited
to
just
purchasing
though,
as
CPA
advertising
can
also
cover
actions
like
filling
out
forms
and
the
like.
Some
like
CPA
advertising
because
they
only
pay
for
those
actions
that
actually
produce
a
profit
for
them,
viz,
you
pay
them
something
like
a
commission.
In
fact,
it
might
be
easier
to
think
of
it
as
a
commission-‐based
transaction.
Tip
Number
44:
Cost
Per
Lead
advertising
Cost
Per
Lead
advertising
is
a
form
of
advertising
where
the
marketer
(that’s
you)
pays
a
given
amount
any
time
you
get
viable
customer
information
from
the
intermediary
entity
(service
provider).
CPL
is
a
different
in
that
it
is
better
used
when
trying
to
contact
customers
on
multiple
fronts,
like
newsletters,
direct
mail,
et
cetera.
This
might
actually
be
23
77
Tips
to
Help
You
Build
Your
List
better
for
building
up
your
list
than
CPA,
which
works
better
for
selling
your
products.
Tip
Number
45:
Auto-responders
with
a
difference!
Auto-‐responders
are
computer
programs
that
send
e-‐mails
automatically,
based
on
inputs
and
programmed
responses.
By
modifying
the
response
mechanisms,
you
can
insert
links
to
other
webpages,
whether
they
are
your
own,
or
someone
else’s.
You
can
create
cross
traffic
between
websites
that
you
own,
or
exchange
links
with
allied
marketers
(which
works
even
better).
It’s
one
way
that
the
Golden
Rule
is
applied
in
the
context
of
Internet
marketing.
Tip
Number
46:
Vimeo
is
a
good
alternative
to
YouTube
It
also
has
a
less
“spammy”
quality
than
YouTube,
though
it
is
by
no
means
immune
to
the
inane
and
stupid
things
that
some
people
post
online.
Tip
Number
47:
Viddler
Viddler
is
another
alternative
video
hosting
website,
with
the
same
strengths
and
shortcomings
of
YouTube.
24
77
Tips
to
Help
You
Build
Your
List
Tip
Number
48:
Direct
mail,
direct
connection.
Direct
mail
is
one
way
to
get
your
business
noticed
by
target
communities.
You
can
write
letters
and
put
them
in
envelopes,
or
go
with
simple
postcard-‐type
mail.
You
will
undoubtedly
lose
some
when
people
filter
out
the
junk
mail,
but
you
can
be
sure
that
at
least
some
of
them
will
see
and
at
least
read
through
your
letter.
That’s
why
direct
mail
needs
to
be
done
in
bulk.
Tip
Number
49:
Bulky
mail.
This
one
may
seem
like
a
prank,
but
it
does
get
the
job
done!
The
idea
is
to
send
direct
mail,
but
with
something
large
and
bulky
inside
the
envelope
–
thus
the
name
“bulky
mail”.
It’s
like
finding
ping
pong
balls
in
an
envelope.
These
letters
will
surely
get
opened!
The
question
lies
in
whether
people
will
think
that
you
have
a
sense
of
humor
or
if
you
are
just
messing
around
with
them.
You’ll
have
to
make
the
accompanying
letter
pretty
convincing!
Tip
Number
50:
SMS
advertising.
25
77
Tips
to
Help
You
Build
Your
List
It
might
seem
like
a
bit
of
a
bother
to
send
out
SMS
to
truckloads
of
people,
but
you
get
an
advantage
that
e-‐mail
and
other
type
of
mail
don’t
–
when
people
receive
a
text
message,
they
are
notified
in
real
time.
Whereas
other
type
of
messages
are
only
checked
when
available
time
rolls
around,
a
text
message
is
often
read
immediately
since
the
receivers’
cellphones
notify
them
as
it
arrives.
Some
cellphones
are
capable
of
running
programs
that
send
SMSs
automatically.
This
means
that
you
can
set
up
a
template,
then
provide
a
list
of
names
and
the
like.
Such
programs
are
not
easy
to
find
though.
On
the
other
hand,
there
are
PC-‐based
programs
that
send
SMSs,
which
may
be
an
easier
option.
Tip
Number
51:
Traffic
exchanges
can
help
you
get
traffic.
After
joining
a
traffic
exchange,
you
will
then
need
to
browse
through
other
members’
webpages
and
in
doing
so
you
will
earn
credits.
These
credits
can
then
be
used
to
get
traffic
for
your
own
submitted
website,
and
the
cycle
continues.
Tip
Number
52:
List
builder
sites
help
you
get
e-mail
addresses
for
your
own
list.
26
77
Tips
to
Help
You
Build
Your
List
Of
course,
this
could
just
as
easily
be
made
into
a
lead
generation
method,
wherein
you
will
send
e-‐mails
to
those
e-‐mail
addresses
that
you
got.
Tip
Number
53:
Ads
IRL.
IRL
stand
for
“In
Real
Life”,
so
in
this
case
we
are
talking
about
ads
with
a
physical
presence.
The
basic
idea
is
to
print
a
stack
of
flyers
and
posters,
then
slap
them
wherever
a
chance
presents
itself.
Some
good
places
to
stick
these
are
in
hallways
and
in
toilet
stalls.
Hallways
always
have
people
moving
through
them,
so
simpler
ads
with
less
text
are
recommended.
In
toilet
stalls,
you
can
be
a
bit
more
verbose
since
people
will
be
taking
a
bit
of
time
to
do
their
thing.
Your
ad
will
become
worthy
reading
material,
and
might
prove
useful
if
the
toilet
paper
runs
out.
Just
kidding
–
or
not.
Tip
Number
54:
Social
bookmarking.
Sites
like
Digg,
Reddit,
and
StumbleUpon
are
what
are
called
social
bookmarking
sites.
These
sites
basically
allow
users
to
mark
certain
pages
on
the
Web
and
share
these
bookmarks
with
fellow
registered
users
and
casual
visitors.
Then,
as
more
people
mark
the
page
positively
or
negatively,
its
position
of
prominence
on
the
social
bookmarking
site
will
change.
27
77
Tips
to
Help
You
Build
Your
List
It
is
in
a
way
a
social
thermometer
for
the
popularity
and
interesting
qualities
of
a
Web
page.
You
can
get
you
page
in
the
lists,
and
if
it’s
set
up
well,
then
you
might
see
a
meteoric
rise
in
popularity!
Tip
Number
55:
Viral
PDF
works
in
a
way
similar
to
viral
videos,
though
it
is
not
quite
as
big
a
deal
The
concept
lies
in
writing
a
PDF
file
with
useful
information
and
spreading
it
amongst
networks
and
individual
people.
If
it
proves
interesting
or
useful
enough,
they’ll
then
share
it
with
their
friends
and
acquaintances,
and
those
people
will
do
the
same,
and
so
on
and
so
forth.
Why
a
PDF?
PDF
stands
for
Portable
Document
Format.
It
can
be
read
on
a
wide
variety
of
devices
and
platforms,
plus
can
be
secured
for
both
the
protection
of
intellectual
property
and
against
malicious
attachments.
It
serves
as
a
secure
format
for
both
the
giver
and
the
receiver.
Tip
Number
56:
Yahoo!
Answers.
Yahoo!
Answers
is
a
site
where
people
can
ask
questions
and
get
answers
from
the
members
of
the
community.
The
idea
is
that
people
will
post
relevant
items
that
answer
the
questions.
In
your
case,
you
should
search
for
questions
that
you
can
answer,
post
a
reply,
and
then
stick
your
business
URL
in
the
28
77
Tips
to
Help
You
Build
Your
List
footer.
If
you
can
find
questions
that
relate
directly
to
your
field
of
business
interest,
then
all
the
better,
because
you
can
stick
your
URL
inline
as
part
of
the
answer.
Tip
Number
57:
Micropatronage?
This
is
basically
a
term
that
was
invented
to
refer
to
the
online
equivalent
of
an
ages-‐old
activity
–
asking
for
money
for
your
performances.
Basically,
you
ask
visitors
and
watchers
to
donate
money
to
you,
since
you
gave
some
sort
of
performance
for
free.
A
good
example
is
the
model
used
by
webcomic
authors.
The
webcomics
are
free
for
anyone
to
view,
but
you
have
the
option
of
donating
to
the
author
(via
PayPal,
et
cetera)
to
“keep
the
webcomic
going”.
It’s
like
dropping
a
coin
into
a
street
performer’s
hat.
Now,
this
works
to
build
your
list
because
you
get
identity
information
from
donations!
Tip
Number
58:
Crowd
funding
aka
crowd
financing
aka
crowd-
sourced
capital
Related
to
micropatronage,
but
different,
crowd
funding
is
the
concept
of
getting
grassroots-‐level
people
to
send
and
pool
resources
to
be
used
to
some
end.
The
goal
may
be
things
like
disaster
relief,
or
support
for
a
new
invention,
29
77
Tips
to
Help
You
Build
Your
List
or
political
campaign
funds,
or
in
your
case
of
interest,
support
for
a
startup
company.
There
are
several
models
to
how
this
is
executed,
which
may
involve
some
money-‐back
guarantee
to
the
people
who
gave
their
money.
For
example,
if
the
target
amount
is
not
reached,
the
funds
held
in
escrow
will
be
returned.
If
you
really
want
to
make
this
work,
then
you
will
need
to
feed
the
buzz
to
fill
the
tank,
so
to
speak.
Tip
Number
59:
Google
Knol
–
what’s
a
knol?
Well,
Google
is
passing
the
“knol”
off
as
“the
unit
of
knowledge”.
Questions
of
branding
and
naming
aside,
Google
Knol
is
Google’s
answer
to
the
concept
of
a
collection
of
user-‐submitted
articles,
categorized
and
indexed
by
topic.
Google
seems
to
be
getting
its
hands
into
every
cookie
jar
in
the
house
that
is
the
Internet
-‐
don’t
bother
thinking
about
how
many
hands
it
has.
Some
people
argue
that
it
is
like
Wikipedia,
others
argue
against
that
argument.
Google
is
trying
to
prevent
the
vandalism
that
Wikipedia
faces
by
requiring
real
identities
for
user
accounts
(which
may
be
verified
by
phone
or
credit
card
number).
In
theory,
this
should
make
the
organic
database
to
be
more
truthful
and
unbiased.
30
77
Tips
to
Help
You
Build
Your
List
For
you
though,
it
can
be
just
another
way
of
publishing
articles
and
getting
yourself
noticed.
Check
it
out
when
you
have
the
time.
Tip
Number
60:
Commenting
on
blogs
and
other
online
content
This
is
a
good
way
to
get
the
word
out
about
your
business,
but
be
warned
–
if
your
reply
is
irrelevant
to
the
subject
of
the
posted
content
then
you
face
the
problem
of
being
marked
as
a
spammer.
Keep
your
comments
intelligent
and
relevant,
then
insert
your
URL
as
a
footer
or
in
the
comment
content
if
it
is
strongly
relevant.
No
one
likes
spam,
so
don’t
make
the
same
mistake
as
so
many
other
aspiring
Internet
marketers.
Tip
Number
61:
ShareThis
and
AddThis
These
are
blog
plug-‐ins
that
allow
people
to
share
links
to
your
Web
pages
on
social
networks
with
just
a
few
clicks.
In
principle,
it
is
like
allowing
users
to
recommend
your
webpage
to
their
friends,
with
the
convenience
of
one
or
a
couple
of
clicks.
Of
course,
sharing
links
could
be
done
by
copying
the
URL
in
the
address
bar
and
pasting
it
into
your
social
network
posts,
but
that’s
inelegant
and
sometimes
doesn’t
quite
work
out.
With
these
plug-‐ins
or
widgets,
you
will
31
77
Tips
to
Help
You
Build
Your
List
make
it
easier
for
visitors
to
share
and
recommend
your
pages.
Remember
–
the
easier
you
make
it
for
people,
the
more
likely
they
are
to
do
it.
Tip
Number
62:
Write
a
newsletter!
Whether
in
meatspace
or
in
cyberspace,
your
newsletter
can
get
casual
readers
interested
and
keep
current
subscribers
in
the
loop.
Include
useful
tips
and
information
in
addition
to
informing
the
reader
of
what’s
new
and
what’s
trending.
A
bit
of
humor
is
usually
appreciated.
Tip
Number
63:
Guest
writing!
Now
this
is
a
cool
and
fun
activity
that
works
very
well
to
improve
your
own
popularity.
You
can
write
an
article
or
blog
post
and
post
it
on
someone
else’s
blog!
You’ll
be
riding
on
the
coattails
of
their
popularity,
while
they
in
turn
can
gain
popularity
from
your
work.
Plus,
lots
of
people
like
crossovers.
The
only
visible
bump
on
the
road
is
of
course
getting
the
blog
owner
to
allow
you
to
post
an
article.
You
will
need
to
make
friends
with
the
blog
owner,
which
is
not
unrewarding
in
itself.
Tip
Number
64:
Mini-jobs
via
Amazon
Mechanical
Turk.
32
77
Tips
to
Help
You
Build
Your
List
Yeah,
it
sounds
crazy
until
you
know
the
source
of
the
name
(just
Google
“the
Turk”
or
“the
Mechanical
Turk”).
The
premise
of
the
service
is
that
you
post
simple
job
requests
that
pay
equivalently
small
amounts
of
money.
Then,
people
looking
to
make
an
extra
buck
will
log-‐in,
browse
through
the
job
requests,
perform
them,
and
get
paid.
The
requested
tasks
vary.
Some
might
ask
people
to
pick
the
best
picture
out
of
a
group.
Others
might
pay
for
people
to
answer
surveys.
In
your
case,
you
can
pay
people
to
opt
into
your
list!
Tip
Number
65:
Submit
your
site
to
directories.
We
are
referring
specifically
to
Web
directories
like
Yahoo!
Directories,
not
your
local
yellow
pages.
Those
of
a
more
organized
and
step-‐by-‐step
mindset
will
likely
turn
to
these
services
when
they
are
in
need
of
something.
If
that
something
happens
to
be
related
to
your
field
of
interest,
then
their
searches
will
likely
pull
up
your
website!
Old
concept,
new
technology,
as
with
so
many
other
things.
Tip
Number
66:
Give
interviews.
Yet
another
way
of
getting
your
presence
known
to
the
public
and
improving
your
apparent
wisdom,
giving
interviews
is
for
the
bold
and
confident.
People
33
77
Tips
to
Help
You
Build
Your
List
who
share
interests
in
your
particular
niche
can
benefit
from
listening
to
what
a
more
experienced
practitioner
can
share
–
and
that
could
be
you!
You
will
need
to
cultivate
an
image
that
won’t
rub
them
the
wrong
way,
and
is
also
in
keeping
with
your
other
material.
After
all,
it
would
be
strange
to
watch
or
listen
to
someone
who
seems
boisterous
and
peppy,
but
whose
written
works
are
somber
and
flat,
or
vice
versa.
Tip
Number
67:
Written
tutorials
and
instructional
articles.
Writing
tutorials
and
submitting
them
to
article
aggregation
websites
can
be
easy
and
effective,
if
you
know
what
you
are
talking
about.
Getting
specific
instructions
on
what
to
do
can
help
make
many
things
easier,
and
so
people
are
on
a
constant
lookout
for
these.
Now,
if
you
can
write
tutorials
and
other
instructional
materials
and
publish
them
for
public
access,
you
are
essentially
showing
people
how
knowledgeable
you
are
–
and
thus
improving
your
trustworthiness.
Your
user
profile
on
these
aggregation
websites
can
include
URLs
to
your
webpages,
and
again
you
can
include
the
URLs
in
your
articles
if
it
is
relevant.
Tip
Number
68:
Video
demonstrations
and
tutorials.
34
77
Tips
to
Help
You
Build
Your
List
By
extension,
instructional
and
demonstrative
videos
can
achieve
the
same
if
not
a
better
effect.
It
has
the
useful
information
that
people
value,
and
gives
them
a
better
look
into
who
you
are.
It’s
all
about
showing
people
that
you
know
what
you
are
talking
about
and
that
you
want
to
help
them
in
whatever
way
you
can.
They’ll
eat
it
up!
Tip
Number
69:
Google
Buzz
is
a
simplified
social
networking
framework
owned
by
Google
The
idea
is
to
get
people
to
talk
about
stuff
that
interests
them.
Connect
with
people
who
share
interests,
and
get
in
the
conversation.
Be
interesting,
not
obnoxious.
At
opportune
times,
share
your
links,
and
get
those
opt-‐ins.
Tip
Number
70:
Google
AdSense
is
an
advertising
service
from
Google
It
works
because
it
delivers
the
right
ads
based
on
the
type
of
webpage
being
viewed.
That
means
that
your
ads
only
appear
on
pages
that
are
related
to
your
topic,
so
you
get
a
better
click-‐through
and
conversion
rate.
Tip
Number
71:
Buy
someone
else’s
website
35
77
Tips
to
Help
You
Build
Your
List
Yeah,
it
sounds
like
a
corporate
takeover,
and
it
might
as
well
be.
This
works
because
you
can
then
change
your
newly-‐acquired
website
to
suit
your
needs.
Whether
you
build
it
up
as
a
separate
product
or
use
it
to
link
back
to
your
own
website
is
up
to
you.
The
idea
is
that
you
are
trying
to
get
the
traffic
that
the
purchased
site
was
getting.
At
the
very
least,
you
can
include
the
list
of
contacts
in
the
declaration
of
sale,
so
you
can
build
your
list
directly.
Tip
Number
72:
Buy
expired
domain
traffic
Similar
to
buying
someone
else’s
website,
but
also
distinct.
Expired
domains
are
basically
webpage
addresses
that
were
used
but
now
are
no
longer
in
use.
Think
of
what
happens
to
a
brand
when
the
company
drops
it
or
falls
altogether.
People
will
remember
the
brand,
and
might
look
for
it
even
after
the
company
is
gone.
In
the
context
of
the
Web,
when
a
site
goes
permanently
offline,
the
domain
no
longer
directs
users
to
the
website.
As
such,
they
are
lost,
and
that
traffic
is
wasted.
Now
if
you
could
redirect
that
traffic
to
your
website,
then
that
works
for
you!
Tip
Number
73:
Join
a
webring
36
77
Tips
to
Help
You
Build
Your
List
In
the
earlier
days
of
the
Internet,
webrings
were
more
popular.
Today,
they
are
less
popular
but
not
by
any
means
extinct.
The
idea
is
that
you
will
join
or
form
a
group
of
websites
with
a
common
navigation
menu.
When
users
click
buttons
on
this
menu,
they
are
taken
from
one
site
to
the
next,
or
previous,
such
that
they
move
in
a
circuit
around
the
ting
of
websites.
As
a
failsafe,
there
is
usually
a
central
node
that
can
redirect
visitors
should
a
member
of
the
webring
go
offline.
Joining
a
webring
can
work
to
your
favor.
Say
a
visitor
is
looking
for
something.
While
your
webring
allies
may
offer
the
same
thing
as
you
do,
the
visitor
may
not
like
the
presentation
that
they
have,
and
will
eventually
land
on
your
page
–
you
see
where
this
is
going.
Tip
Number
74:
Do
your
own
street-level
advertising.
Add
a
sticker
to
your
car
that
points
to
your
website.
Yeah,
it
might
not
work
very
well,
but
remember
that
if
you
never
try,
you’ll
never
win!
You
will
want
to
make
it
easy
to
read
but
still
interesting
in
itself.
Of
course,
you’ll
only
get
Internet
traffic
from
members
of
the
communities
you
drive
through,
but
it
all
starts
there.
Tip
Number
75:
Forwarded
e-mails,
modified.
37
77
Tips
to
Help
You
Build
Your
List
The
idea
here
is
to
piggyback
your
URL
into
the
older
form
of
viral
media
–
forwarded
e-‐mails.
Supposedly-‐cursed
chain
mail
aside,
these
forwarded
e-‐
mails
are
usually
sent
to
friends
and
acquaintances
because
there
is
some
value
to
them.
You
can
stick
your
name
and
URL
inside
the
original
footer
and
send
it
to
your
friends
and
acquaintances,
who
will
then
send
it
to
their
friends
and
acquaintances,
ad
infinitum.
The
content
of
the
mail
itself
may
be
related
to
your
niche,
or
it
may
be
the
usual
inane
yet
interesting
stuff
that
people
like
passing
around.
There
will
always
be
that
chance
that
someone
will
see
your
link,
click
it,
and
get
to
your
website,
where
the
rest
of
the
conversion
to
opt-‐in
process
takes
place.
Tip
Number
76:
Business-inclined
social
networks.
Social
networks
like
Plaxo
and
LinkedIn
have
the
usual
bells
and
whistles
affiliate marknadsföring
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